About us

How it all started

Welcome to Fig and Elm Apothecary formally My Lily Earth.  Founded in February 2016.  My name is Belinda and  I reside in the beautiful city of Launceston Tasmania. I have always loved the more natural/organic  skincare products and began my small business selling on Etsy, I love “FACE MASKS” and it is what we are best known for and creating. Being able  to offer an artisan line of naturally and/or organic  inspired skincare & bath products as well as being vegan friendly was really import to me. I love what I do and not only do  I get to fulfill my love of needing to create  and also combine my hobby of photography, by doing all the product shots myself. My little dream of creating an Indie brand of my own skincare and bath care range has come true. Business just keeps growing and growing, I am very excited to see what the future may bring.